ICG | Lead Generation Experts
To win new business, to successfully grow your revenue and market-share you need to provide your Sales team with a continual flow of well-qualified Sales Leads. The team at ICG take an intelligent, relationship-based approach to lead generation.
Your clients are all different, so we start by building a detailed knowledge of your business, your target market, your sales proposition and what qualifies as a lead for you. We provide a member of the team to with the right skills and experience specifically for your campaign and the leads and sales opportunities they develop are exclusively for your business.
This guarantees that the leads we provide you with have a genuine interest in your business and are primed and ready for you to convert them into new business. We deliver such successful lead generation campaigns through the skills and passion of our team and by working smart as well as hard.
Your clients are all different, so we start by building a detailed knowledge of your business, your target market, your sales proposition and what qualifies as a lead for you. We provide a member of the team to with the right skills and experience specifically for your campaign and the leads and sales opportunities they develop are exclusively for your business.
This guarantees that the leads we provide you with have a genuine interest in your business and are primed and ready for you to convert them into new business. We deliver such successful lead generation campaigns through the skills and passion of our team and by working smart as well as hard.
Lead Generation
PART OF YOUR TEAM
Define Your Lead Generation Objectives
We understand that leads need to convert to sales. So we work with you to understand what leads you want – appointments, web demo's, telephone appointments, technical specifications or quotes.
BESPOKE CAMPAIGN
Design a Bespoke Lead Generation Campaign
Each of our customers is different. So even though we probably have a wealth of experience working with similar customers, we go through a detailed briefing process to ensure we generate the quality of leads that you need to deliver ROI from your campaign.
SOURCE DATA
Source the Very Best Data
We can use your existing data, or expertly profile who your best customers are by industry, size, location, job function and a number of other variables, and source this data on your behalf.
QUALIFY BUSINESS REQUIREMENTS
Qualify Business Requirements, Needs and Timing
Our focus is on generating qualified, high-quality leads that you can convert to new business. Our talented telemarketers identify the right contact at your prospect accounts and build a relationship with them.
NURTURE PROSPECTS
Nurture Long-Term Prospects
Once we identify a business requirement we stay in touch with the prospect if they are not immediately ready to buy, meet or discuss in more detail with you. Often we integrate email and digital marketing into the mix to build your brand and re-enforce your message.
CONVERT PROSPECTS TO LEADS
Convert Prospects into Qualified Leads
Once we have engaged with the prospect, qualified their needs and stimulated their interest we agree the next action and carefully pass the relationship over to you. Just tell us if you want face to face appointments, quotes or web demos and rely upon the expertise of our team to do the rest.