Until recently, rewards and loyalty programmes worldwide were primarily tools of banking and healthcare providers seeking to retain high net worth members or customers/users. Benefits as such, were tailored to meet the requirements of the member / programme provider. However, in recent times the concept of rewarding and adding value to the mass market has taken root, with bespoke programmes being developed that meet very specific needs of those targeted. Offers and marketing emphasis or technique vary widely between a polarized customer/user base and providers, with a broad cross section of associations, clubs and corporate entities creating communities around their brand or association.

ICG have rapidly become South Africa’s ‘go to’ provider of selected value added services. Not only do our offers differ widely from those of the conventional suppliers but so does our pricing model. We take the capital and utilization risk away from our client, leaving you and your customer free to take the benefits.